CozyKnitSweater

Chapter 1. History and trend of Christmas Sweater, why big brands get involved in Christmas Jumpers?

It's always a good idea to buy a Christmas Sweater to welcome the new year in the cold winter: snowflakes and reindeer with thick needles bring blessings from northern Europe and then put on a pair of plush gloves as if you have seen Santa Claus driving far away with a gift bag. This is the impression of Christmas sweaters, but few people know when these kinds of sweaters began to be popular and how they have changed.

As early as 2011, [Time] magazine published an article about the development history of Christmas sweaters. People only knew that Christmas sweaters appeared in the United States in the late 19th century. However, their real prosperity came in recent decades, during which several versions were born. However, Americans call them 'ugly sweaters'. It turns out that they have the same feeling of ugliness as Chinese people, and they also think that red with green soil is ugly.

In the mid-20th century, the Christmas Sweater realistically shows the Christmas elements. The snowman with a carrot nose is wearing a green straw hat. The body of the sweater must be red, and it is also dotted with irregular and delicate coral velvet snowflakes. Wearing such clothes, you can move around like walking under a Christmas tree.

At that time, there was a Christmas Sweater fashion icon, the famous Bill Cosby. Cosby is a famous African American comedian and actor in the United States. He played in the [The Cosby Show] and was the spokesman of Eastman Kodak, Ford, and Coca-Cola.

Cosby, dressed in ECG wavy sweaters or Christmas tree crown sweaters, frequently appeared in various series of sitcoms in the 1980s, making these ugly sweaters with strange colors become men's family uniforms. The wool material and design experienced a renaissance of about 10 years and lasted until the 1990s. With the actor's fading out, it gradually faded.

But in the past decade, the trend of Christmas sweaters has risen again. Since 2001, snowball design has been popular on sweaters. And the shoulder must be very wide to be called fashion. Retro stores have made a lot of money in this fashion, but it is H & M, Nordstrom and other large retailers that make them popular all over the world.

Over the past decade, Christmas sweaters have been undergoing a gradual transformation. They are also absorbing all kinds of new fashion elements. No matter from the knitting, color, shape, or material, they are more and more in line with the aesthetic standards of today's people. Although people still think it seems childish to wear it, they never give it up. It is a symbol of Christmas and is suitable for all kinds of festive parties. Whether it is young or old, wearing a Christmas Sweater seems to feel the love of family. These symbolic meanings make the ugly sweater never really disappear.

Around 2009, the upsurge of ugly sweaters gradually swept across North America. During this period, Facebook and Twitter became the most popular APP. With the help of social media, ugly sweaters spread rapidly on the Internet. Some people even set up a festival for it and set December 19 as the ugly sweaters Festival.

Of course, stores are most sensitive to trends. For example, last year, Merlot light beer "put on" the ugly Christmas sweaters hand-knitted by artists for outdoor billboards in Times Square, New York. It also sold the ugly Christmas sweaters printed with the brand logo on its official website for $60. Forever 21, Walmart, and target all launched their own brand Christmas ugly sweaters.

Since the beginning of Halloween, consumers' demand for ugly Christmas sweaters has exploded. According to a Wal Mart spokesman, the search volume of "ugly Christmas sweaters" on Wal Mart's website reached its peak in the second week of November 2010, and almost all the ugly Christmas sweaters in Wal Mart were sold out.

The number of ugly Christmas sweaters sold by target this year is double-digit higher than last year. Even Nordstrom, a high-end luxury department store, sells ugly sweaters on its website, some of which cost as much as $125.

According to Google's data in the past five years, the search volume of "Ugly christmas sweater" has been rising year after year. In December 2011, the search volume of "Ugly christmas sweater" was 0, and it reached the peak of 100 by mid December 2014.

All the merchants who sell ugly sweaters make a lot of money. Many of them are sold out. Some people complain about the Internet that they look for ugly sweaters for the whole day but they have been sold out everywhere. Many people have to do it by themselves. On the Pinterest website, the number of searches on how to DIY make ugly Christmas sweaters has increased by 21% every year. "Ugly Christmas sweaters have become a necessity in the Christmas season," a Pinterest spokesman said.

Many big fashion brands are also keen to add one or two Christmas sweaters to the autumn and winter series. Skillful designers have improved their designs according to their own brand styles and completed the transformation of turning them into beautiful clothes.

Here are some pictures of Christmas sweaters on the catwalk

Stella McCartney 2007 FW

D&G 2010 FW

Givenchy 2010 FW